I’ve found people have one of two reactions when they’re asked to speak to the media -- clam up with fright or get stars in their eyes....

We’ve all seen it. The politician caught up in a scandal and the only response is, “No comment.” Was that effective? No. These days a...

Media interviews can bring about a mixture of excitement and nerves, especially if it’s your very first time. You know you’ll have to...

You’ve landed a TV interview and, let’s face it, the thought of it makes you nervous. Maybe it’s your first time on camera or maybe it’s...

There’s something about a microphone and a camera that gives people anxiety. Talking to reporters can provoke anxiety in even the most...

Congratulations – you’ve landed a media interview! So how can you ensure interview success? As a former TV reporter, here is my advice in...

You want media to cover your business, but how? The best way to get media attention for your business is to think of a story idea that...

Do you want media to cover your small business but don’t have money for a PR firm? ​ I’ll let you in on a secret. You can do your own PR...

It’s a little-known secret in public relations: Your business doesn’t need a PR firm to get in the news. Shocking, right? Here’s why I...

Negative claims made against you or your organization may not rise to the level of a primetime interview with Oprah. However, facing...

Have you ever thought PR was out of reach for your business? There’s no way you could spend that kind of money where your business is at...

I often hear small business owners say they’ve considered PR, but only as an option for the future. How can a business know when it’s...

The pandemic has changed the way most of us work, and media are no different. Video conferencing technology, such as Zoom, allows TV...

I’ve heard this question often in my nearly 20-year career in PR. Media interviews can be scary, and no one wants their business...

You’ve landed a TV interview and now you’re panicking. What on earth should you wear? Don’t fear. In this article, you’ll learn my top...

Have you wondered if your business needs PR help? Maybe you've tried handling your business's PR efforts in-house with little-to-no...

In my PR consulting, I ask my clients for their ideal placement -- what would make them feel like a PR success. I often hear national...

Do you have in mind your ideal customer? Would it surprise you to know that newsrooms do? In my first job in TV, our newsroom had one...

Quick question: What would you do if a reporter showed up at your business today? With no notice. At all. Does the thought make you break...

Have you ever wanted to accomplish something outside of your expertise and found it so confusing you wanted to quit? I’ve felt like that....