3 questions to ask before agreeing to a media interview
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I’ve found people have one of two reactions when they’re asked to speak to the media -- clam up with fright or get stars in their eyes....
Allison Sit
- Jun 7, 2021
- 1 min
3 substitutes for “No comment”
We’ve all seen it. The politician caught up in a scandal and the only response is, “No comment.” Was that effective? No. These days a...
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Allison Sit
- May 11, 2021
- 2 min
Five must-dos for every media interview
Media interviews can bring about a mixture of excitement and nerves, especially if it’s your very first time. You know you’ll have to...
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Allison Sit
- May 4, 2021
- 2 min
Six TV interview tips
You’ve landed a TV interview and, let’s face it, the thought of it makes you nervous. Maybe it’s your first time on camera or maybe it’s...
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Allison Sit
- Apr 21, 2021
- 2 min
What not to say to the media
There’s something about a microphone and a camera that gives people anxiety. Talking to reporters can provoke anxiety in even the most...
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Allison Sit
- Apr 13, 2021
- 2 min
Three ways to prepare for a media interview
Congratulations – you’ve landed a media interview! So how can you ensure interview success? As a former TV reporter, here is my advice in...
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Allison Sit
- Apr 8, 2021
- 2 min
3 ways to create story ideas that gain media attention
You want media to cover your business, but how? The best way to get media attention for your business is to think of a story idea that...
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Allison Sit
- Mar 24, 2021
- 2 min
Five-step process to get your small business in the news
Do you want media to cover your small business but don’t have money for a PR firm? I’ll let you in on a secret. You can do your own PR...
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Allison Sit
- Mar 16, 2021
- 2 min
You don’t need a PR firm to get in the news
It’s a little-known secret in public relations: Your business doesn’t need a PR firm to get in the news. Shocking, right? Here’s why I...
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Allison Sit
- Mar 9, 2021
- 2 min
What Meghan and Harry’s interview teaches businesses
Negative claims made against you or your organization may not rise to the level of a primetime interview with Oprah. However, facing...
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Allison Sit
- Mar 2, 2021
- 1 min
You are the key to your company's PR
Have you ever thought PR was out of reach for your business? There’s no way you could spend that kind of money where your business is at...
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Allison Sit
- Feb 16, 2021
- 1 min
3 situations when you need PR
I often hear small business owners say they’ve considered PR, but only as an option for the future. How can a business know when it’s...
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Allison Sit
- Feb 9, 2021
- 2 min
How to choose a background for a TV interview on Zoom
The pandemic has changed the way most of us work, and media are no different. Video conferencing technology, such as Zoom, allows TV...
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Allison Sit
- Feb 2, 2021
- 2 min
Can I request to approve an article before publication?
I’ve heard this question often in my nearly 20-year career in PR. Media interviews can be scary, and no one wants their business...
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Allison Sit
- Jan 26, 2021
- 2 min
Five tips to choose what to wear on TV
You’ve landed a TV interview and now you’re panicking. What on earth should you wear? Don’t fear. In this article, you’ll learn my top...
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Allison Sit
- Jan 19, 2021
- 2 min
Four reasons why you need PR help
Have you wondered if your business needs PR help? Maybe you've tried handling your business's PR efforts in-house with little-to-no...
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Allison Sit
- Jan 13, 2021
- 2 min
Target small media for a big PR boost
In my PR consulting, I ask my clients for their ideal placement -- what would make them feel like a PR success. I often hear national...
15 views0 comments
Allison Sit
- Jan 6, 2021
- 2 min
Know your audience to grow your customers
Do you have in mind your ideal customer? Would it surprise you to know that newsrooms do? In my first job in TV, our newsroom had one...
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Allison Sit
- Dec 15, 2020
- 2 min
Why knowing your brand is key to PR
Quick question: What would you do if a reporter showed up at your business today? With no notice. At all. Does the thought make you break...
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Allison Sit
- Dec 8, 2020
- 2 min
Four tips for PR newbies
Have you ever wanted to accomplish something outside of your expertise and found it so confusing you wanted to quit? I’ve felt like that....
31 views0 comments
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